Campaign Telemetry & Reporting
See exactly how your campaigns are performing.
No black-box summaries, hidden margins, or blended averages. Visprisca provides transparent, event-level telemetry on every impression won, rule evaluated, and dollar spent.
Telemetry Dimensions
Verified metrics and live reporting dimensions.
We build reporting around actionable business metrics rather than vanity impression counts.
Effective CPA & ROAS Tracking
Real-time cost per acquisition and return on ad spend tracking against advertiser benchmarks, updated continuously as conversions fire.
Exchange Win Rate & Clearing Prices
Visibility into auction clearing price curves across connected exchanges and SSPs to evaluate bid shading efficiency and reach.
Rule Execution Traces & Attribution
Granular audit logs showing exactly which Rule Engine Optimization rule fired on each bid opportunity, the bid adjustment applied, and the outcome.
Invalid Traffic (IVT) Mitigation Log
Transparent logs showing fraud filtration metrics — how many bot requests were dropped pre-bid and budget saved from invalid clicks.
Transparent Reporting Philosophy
Zero hidden fees. Zero fabricated metrics.
Many ad tech platforms mark up media without itemizing tech fees or exchange take rates. Visprisca ensures complete billing clarity with transparent line-item reporting for every campaign.