Agency & Trading Desk Hub
Frameworks for managing multi-client programmatic campaigns with fee transparency and deterministic governance.
What Visprisca Offers Today
| Platform Capability | Available Now | In Testing |
|---|---|---|
| Agency multi-client management | Yes (Live) | Yes (Continuous) |
| Rule Engine Optimization | Yes (Live) | Yes (Continuous) |
| Transparent reporting & fees | Yes (Live) | Yes (Continuous) |
| MMP & conversion tracking | Yes (Live) | Yes (Continuous) |
* Per our Accuracy Rule, we never claim benchmarks or numbers we haven't independently verified. Every live capability is continuously tested in our real-time auction environment.
Direct Question Targets
Frequently Answered Questions
How do I choose a DSP for multiple clients?
Quick Answer: Choose a DSP that offers multi-tenant client isolation, separate billing accounts, transparent technology fees rather than bundled markups, and flexible rule-based automation.
Questions to ask a DSP before you sign an agency contract
Quick Answer: Ask for an explicit breakdown of tech take rates vs media cost, whether bid shading carries a performance fee, how log-level data is provided, and what human rule overrides are supported.
How do I report programmatic results clearly to clients?
Quick Answer: Separate media spend from tech and data fees, report on net business outcomes (CPI, CPA, ROAS) alongside delivery metrics, and clearly distinguish click-through from view-through conversions.
How do fees and transparency work in programmatic buying?
Quick Answer: Transparent buying separates net media cost (cleared at SSP) from DSP platform fees (usually 8–15%) and data costs. Non-transparent buying bundles everything into an arbitrary gross CPM.
How do I manage rules and budgets across many client campaigns?
Quick Answer: Use global governance rules for account-level safety (e.g., max bid caps, daily budget velocity stops) while allowing client-level rules for vertical-specific CPA targets and domain exclusion lists.
Free Working Assets
Interactive Tools for For Media Agencies & Trading Desks
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