App Developer & Growth Hub
Technical specifications on SDK instrumentation, in-app event postbacks, and conversion attribution.
What Visprisca Offers Today
| Platform Capability | Available Now | In Testing |
|---|---|---|
| CPI optimization (UA) | Yes (Live) | Yes (Continuous) |
| CPA optimization (CTA/VTA) | Yes (Live) | Yes (Continuous) |
| MMP integrations (e.g., AppsFlyer) | Yes (Live) | Yes (Continuous) |
| Rule Engine Optimization | Yes (Live) | Yes (Continuous) |
* Per our Accuracy Rule, we never claim benchmarks or numbers we haven't independently verified. Every live capability is continuously tested in our real-time auction environment.
Direct Question Targets
Frequently Answered Questions
Which events should I send back as postbacks, and why?
Quick Answer: Send the initial install, registration/tutorial completion, and your primary revenue action (purchase, subscription, deposit). Early funnel events give bidding algorithms faster feedback signals.
What is the difference between install and post-install optimization?
Quick Answer: Install optimization (CPI) bids to maximize app downloads; post-install optimization (CPA/ROAS) bids based on the predicted likelihood that a user completes high-value actions after opening the app.
How does an MMP connect to a bidding platform?
Quick Answer: The DSP appends a unique click_id to creative click tracking URLs. When the user installs and opens the app, the MMP SDK sends a server-to-server HTTP postback matching that click_id back to the DSP.
What happens when conversion postbacks are delayed? How can bidding still optimize?
Quick Answer: When in-app actions take days to mature, conversion arrival modeling projects expected cohort completion rates to prevent algorithms from killing promising supply sources prematurely.
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Interactive Tools for For Mobile App Developers & Growth Engineers
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