Frequently asked questions.

Visprisca evaluates each bid request in milliseconds. It estimates click and conversion likelihood, estimates the value of the impression, applies bid shading, checks your rules and guardrails, and submits the bid. The outcome then feeds back into learning.

Supported formats are confirmed per campaign. Tell us the formats you plan to run when you request a demo and we will confirm what is available for your setup.

In a first-price auction you pay what you bid, so overbidding costs money. Visprisca uses bid shading: it studies past auction results to estimate the bid needed to win, then bids close to that level instead of your maximum.

Rule Engine Optimization is a control layer between the AI's predictions and the final bid. You define rules in plain language or with a visual builder, preview their effect, and approve them before they go live.

No. Custom rules work inside the platform guardrails. Rules that conflict with each other or with a guardrail are flagged before activation.

Changes suggested by the AI need human approval before they apply. Every approved change is recorded in the audit trail.

No. We do not sell or monetize clients' proprietary campaign data. Each client's data is kept separate from other clients' data.

Bid requests are screened before bidding using rules, anomaly detection and IP reputation lists. High-risk impressions are filtered out before a bid is placed.

Data is encrypted in transit and at rest.

Request a demo. We walk you through the platform, then set up your campaign goals, rules and reporting with you.

Pricing depends on your campaign type and volume. Request a demo and we will share the details.