Publisher & Supply Hub
Plain-language technical guides on programmatic monetization, floor pricing, and inventory verification.
What Visprisca Offers Today
| Platform Capability | Available Now | In Testing |
|---|---|---|
| Publisher/supply integrations | Yes (Live) | Yes (Continuous) |
| ads.txt / app-ads.txt validation | Yes (Live) | Yes (Continuous) |
| Bid floor compliance | Yes (Live) | Yes (Continuous) |
| Anti-fraud verification | Yes (Live) | Yes (Continuous) |
* Per our Accuracy Rule, we never claim benchmarks or numbers we haven't independently verified. Every live capability is continuously tested in our real-time auction environment.
Direct Question Targets
Frequently Answered Questions
How does programmatic monetization work?
Quick Answer: When a user opens your app or webpage, an ad slot triggers a bid request sent through an SSP to multiple DSPs, which evaluate the impression and return bids within milliseconds.
DSP vs SSP: what does each do?
Quick Answer: A DSP (Demand-Side Platform) helps advertisers buy ad impressions across many sources; an SSP (Supply-Side Platform) helps publishers aggregate, price, and sell their ad inventory to multiple DSPs.
What are ads.txt, app-ads.txt and sellers.json, and why do buyers check them?
Quick Answer: These are IAB public verification standards that confirm who is authorized to sell a publisher's ad inventory, preventing domain spoofing, arbitrage, and illegitimate ad reselling.
What is a bid floor, and how should I set it?
Quick Answer: A bid floor is the minimum CPM price a publisher accepts for an impression. Set dynamic floors based on historical fill rates to prevent low-ball bids without collapsing inventory fill.
How do I spot and reduce invalid traffic on my inventory?
Quick Answer: Monitor sudden spikes in CTR (>5%), unusual traffic bursts from datacenter IP blocks, and rapid refresh rates. Pre-bid verification and human traffic audits prevent buyer domain blocklists.
What affects my eCPM as a publisher?
Quick Answer: eCPM depends on user geography (Tier 1 vs Tier 3), viewability rate (>70%), ad format (rewarded video vs display banner), app store category, and historical conversion performance for buyers.
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